Learn about the cultural importance of Vanuatu Kava, a drink deeply rooted in tradition. — *Village nakamal at Lonfis, Pentecost Island. All images courtesy of Chris Kilham unless otherwise noted*

In February 2020, I travelled to Vanuatu in the South Pacific to gain a better understanding of the kava (Piper methysticum, Piperaceae) trade in that country at this time. Kava, a medicinal plant prized for its sedative, anxiolytic, and anti-stress effects, is a major commercial crop in Vanuatu, serving both a consistent domestic market and a vigourous export trade.

Vanuatu's Kava Trade Journey

I have a long history of kava work in Vanuatu, dating back to 1995, and played a role in the formation of the international kava trade at that time. I have traveled to Vanuatu 15 times and was the country’s Honorary Consul to the United States from 1997 to 2000. In that capacity, I focused on trade, specifically educational and promotional efforts related to Vanuatu kava and tamanu oil (Calophyllum inophyllum, Callophyllaceae).

My most concentrated years of activity in Vanuatu were between 1995 and 2005. During that time, I worked with Kava on behalf of Pure World Botanicals (later purchased by Naturex and now part of Givaudan) and in close alliance with a Vanuatu-based Tahitian named Ariipaea Salmon. I chronicled some of that period in my book Kava: Medicine Hunting in Paradise (Park Street Press, 1996). My last trip to Vanuatu before this one was in April 2012.

Explore sustainable farming practices for Vanuatu Kava and contribute to its responsible production. — *Borogu kava on Pentecost Island*

Exploring Kava Traders in Vanuatu

On projects investigating medicinal plants, I invariably work with traders, as they have the best and broadest connections to growers, government officials, shippers, and various promotional and other programs associated with plants. From previous visits to Vanuatu, I knew some of the 24 registered kava exporters operating in Vanuatu today. Among them, 14 traders operate out of the capital of Port Vila, seven out of Espiritu Santo, and one on the isle of Pentecost. Three of the best-known kava exporters among the Vanuatu business community are Frank King, John Fordham, and Michael Louzé.

For this trip, I reached out to Michael Louzé, who runs his own kava trading business, South Seas Commodities, in Port Vila. Michael and I had met on three previous occasions: Once at the home of a mutual friend, once when he was working with trader Peter Colmar, and once on Pentecost, which lies to the north of the capital island Éfaté.

Michael is chairman of the Vanuatu Kava Industry Association. He has operated South Seas Commodities since 2010 and had worked in the trade for seven years before that. South Seas Commodities operates a sanitary warehouse near the airport outside of Port Vila on Éfaté, convenient to government inspection and air shipping facilities. Much of the information presented here is based on my conversations with Michael as we moved about in Vanuatu. Michael also developed the Kava World platform (kava-world.com), a nexus for kava activity in Vanuatu.

South Seas receives noble kava roots (see “Noble Kava” sidebar) that are pre-cleaned, peeled, cut, washed, and sun-dried. Solar dryers on Pentecost island, many of them supplied by South Seas, have made a critical difference in the quality and quantity of the company’s kava supply. On any given week, South Seas will receive 10-20 bags of dry kava weighing approximately 25 kilograms (55 pounds) apiece. Once the kava arrives at South Seas, it undergoes a thorough inspection and pressure washing with filtered water and more sun-drying. Small pieces of stem, any rootstock pieces with dark centers, or other suspicious pieces are rejected. Michael estimates that he loses about 15% of value for the kava he buys from the time agents purchase kava on Pentecost to the time he exports clean roots and root chips, and has built this loss into his profit margins.

Discover the potential health benefits of Vanuatu Kava and how it can enhance your well-being — *Michael Louzé at South Seas, Ltd.*

At the time of my trip in February 2020, Vanuatu was going through about 40 tonnes of kava per week in its nakamals (kava bars), according to Michael. About 90% of all kava produced in Vanuatu goes directly to nakamals, dwarfing export sales. Still, the kava export trade is significant and valuable to the Vanuatu economy and culture. Vanuatu had a gross domestic product of $914 million in 2018, according to government figures.2 In 2019, Vanuatu exported a total of 819 metric tonnes of kava, generating revenues of 834 million Vatu, or just over $7 million. According to tallies from the Vanuatu Kava Industry Association, the average freight-on-board (FOB) export price from Port Vila for noble kava root (cut, cleaned, dried, and sorted) is currently is around $40 per kilogramme (kg). The largest quantities of kava for export go to Nouméa, New Caledonia, and Suva, Fiji. In both places, Vanuatu kava fuels a large and popular kava bar market.

With high demand and a brisk trade, growers have finally achieved prices that make them a good profit. At $20–$25 per kg dry weight of noble kava (washed, peeled, and sun-dried), the Ni-Vanuatu (the indigenous population of Vanuatu) are buying boats and improving their living conditions. The substantial price for growers is what my friends and I had hoped for in 1995, when we first helped start the kava trade. The people are doing well and supporting their families and communities. Manufacturers of kava extract that formerly applied intense downward pressure on kava prices now have less sway and must pay a fair price or do without Vanuatu kava.

Many things have changed in Port Vila, the bustling heart of Éfaté. Traffic is now heavily congested through the center of town. Cars, trucks, hire buses, and taxis cram the area, creating much exhaust. The central open market in Vila is more crowded, and numerous new resorts and hotels in and around town have been built.

Get valuable insights into Vanuatu Kava's export statistics, helping you stay informed in the industry — *Central Market, Port Vila*

Changes in Vanuatu's Kava Scene: Anabru Market and Innovative Kava Bars

In relation to kava, a few notable changes have occurred since my last trip to Vanuatu. These include the opening of the Anabru kava market, the introduction of kava bars with multiple windows, the selling of kava and beer together, the elimination of the Vanuatu Commodities Marketing Board (VCMB), and the abolition of tudei kava exports.

On the outskirts of Port Vila, people from many islands rent small spaces at the Anabru market, where they sell their own kava. Anabru looks like a rustic little motel, one long building with multiple small rooms. Vendors with both large and small amounts of kava can sell at Anabru. Some vendors sell two or three sacks’ worth of kava, while others sell entire truckloads. Many of the smaller local kava bars around Port Vila get their kava at Anabru market, choosing from kava varieties from Espiritu Santo, Malekula, Pentecost, and Epi islands. Michael and I visited Anabru market a couple times. Overall, the kava appeared of low quality, poorly cleaned, and unpeeled or inadequately peeled. But the prices were low, averaging around 700 Vatu ($6) per kg. Buyers bring kava from Anabru back to their nakamals, wash and peel it, and give it a final washing to make a good drinking kava that tastes clean and fresh.

Kava bars with multiple windows were a new feature to me. I used to go to the kava bar Ronnie’s in the sector 2 district in Éfaté, a popular and reliable place. But now, instead of one window with one type of kava, Ronnie’s has at least three windows with preparations from different kava varieties and makers. At one window, Melomelo kava from Ambae Island may be offered, and at another, Borogu kava from Pentecost. Just as people prefer different brands and types of beer, kava drinkers may prefer one variety of kava over another.

At the various kava bars we visited during my time in Vanuatu, coconut shells have been replaced by ceramic bowls. It used to be that a small coconut shell filled with kava would cost 50 Vatu, and a large shell would cost 100 Vatu. Now, the amount of kava that gets ladled into a bowl determines the cost. Customers may buy a small 50-Vatu bowl, a regular 100-Vatu bowl, or even a 200-Vatu bowl for a strong bit of kava at once.

Recent Shifts in Vanuatu's Kava Culture

An innovation, if one can call it that, is the now-common practice of selling both kava and beer at nakamals. It is typical to enjoy one or two bowls of kava and follow that with a beer. The practice is called kalé and seems to be particularly enjoyed by tourists and expats.

Another major change in the Vanuatu kava trade concerns the VCMB, which for decades was the controlling authority for the kava trade. Since June 2019, the VCMB, which was made up of government bureaucrats, has been replaced by the more nimble Vanuatu Kava Industry Association, whose members all work in the kava trade and better understand its operations, nuances, and needs.

Lastly, the government ban on exports of tudei or “two-day” kava has boosted the overall quality of Vanuatu kava exports. Tudei kava is especially high in dihydromethysticin and dihydrokavain, producing a powerful soporific effect and often causing headaches or dizziness. It is called tudei kava because its effects can persist for two days. Previously, many growers added tudei kava to their bags, and kava bars added tudei to their kava to produce a stronger experience, but with some potentially unpleasant effects. I have encountered tudei kava at some kava bars and have not enjoyed the effects at all. Tudei kava can be identified by testing kava root for flavokavains, which are not found in noble varieties of kava. The elimination of tudei kava from all exports ensures a better-quality kava and a better experience.

Discover the potential health benefits of Vanuatu Kava. — *Kava time*

Pentecost Island

Much of my history in Vanuatu since 1995 has involved kava growers in several villages on the island of Pentecost, a long and narrow island north of Éfaté that is known for its traditional kava culture and high-quality kava, most notably Borogu, which is a preferred variety for cultivation on that island. Thus, it was fortuitous that Michael Louzé acquires his kava from central and northern Pentecost, presenting an opportunity to get back to that area.

Michael has four agents on Pentecost, one of whom is Kasi Bebe on the east coast. I was eager to walk through the entire chain of trade for the kava that Michael acquires on Pentecost. To do that, we planned a trip to the island to meet with his agent Kasi and a team with whom we traveled.

pentecost island kava — *Pentecost Island coast*

We flew from Éfaté to the landing strip at Lonorore on the western coast of Pentecost Island. Lonorore is situated on a relatively calm and tranquil spot and has undergone significant improvements. The former bumpy grass strip is now a smooth asphalt runway, offering a nicer landing. We were met at Lonorore by Kasi, his sons Alexi and Bernard, a young man named Edmund, and another young man whose name I do not know. They were our companions and crew wherever we traveled on Pentecost.

During our days on Pentecost, we visited the eastern Pentecost villages of St. Henri, Laluk, and Lonfis. Laluk, the furthest north of the three villages, provides most of the kava sold by South Seas. Some kava is purchased and inspected at Lonfis, the village where Kasi and his family live. Some kava from central Pentecost gets stored in a clean kava storage building that Kasi maintains in St. Henri until it is eventually loaded onto one of the inter-island boats that ply the seas in that area. Inter-island traffic delivers goods such as rice, canned foods, beer, and hardware, and transports crops from outer islands to the capital.

method about how to weighing kava — *Weighing kava at St. Henri*

All transport of kava around the eastern side of Pentecost is via boats, as there are no roads on that side of the island. It is possible to walk from one village to another throughout the island on well-worn footpaths. Otherwise, any transport of cargo happens in fibreglass boats and larger inter-island vessels. The seas range from somewhat disagreeable to violent there, so hauling kava by boat involves hard work and danger. Yet, except during storms, kava traders are out in those waters.

At St. Henri, Lonfis, and Laluk, Michael and I spoke with chiefs and other people from the villages about the state of the kava trade and our hopes for the future. In each village, we drank kava in a traditional bamboo and palm nakamal where only men drink, unlike at the kava bars in Port Vila, where men and women drink together. The native people with whom we spent time very much want to see kava rise to greater market prominence. They are especially encouraged that many kava bars in the United States import Vanuatu kava. That is a source of great pride for the growers.

In Laluk, we started out in fields of Borogu kava, harvested the root, and took it to a nearby stream for washing, peeling, and chopping. That area of Pentecost enjoys a strong supply of free-flowing spring water that bursts out of hillsides and forms streams. After washing kava in clean spring water, the root is cut and dried in solar dryers.

Here are the steps kava undergoes when it is ready to harvest:

Digging out roots – Vanuatu growers used to wait until kava plants had matured for five years before harvesting the roots. However, analysis of kava roots shows that the kavalactone concentration in kava is optimal at three years’ growth. Thus, many kava growers now harvest roots at three years. All digging of roots is performed with simple implements, like long wooden poles.

person carefully extracts a kava root from the soil — *Harvesting a kava root*

Cleaning roots – With its ample supply of fresh, clean water, central eastern Pentecost provides excellent conditions for cleaning kava roots. Here in a fresh stream, kava root is cleaned of all dirt before peeling the skin.

a person cleaning a kava roots in a stream with best traditional method. — *Cleaning kava roots in a stream*

Root peeling – Peeling roots is typically performed with a machete. The Ni-Vanuatu learn to use bush knives from the time they are children. Their dexterous ability with blades aids them in quickly peeling the tough, fibrous roots of kava.

a person peel a roots of kava — *Peeling roots*

Chopping roots to drying size – After cleaning and peeling, roots are cut to a preferred size for drying. Every kava grower knows the ideal size to chop roots — not too thick or thin.

chopping roots of Kava — *Chopping roots*

Drying roots – After cleaning, peeling, and chopping, kava roots are laid out in solar dryers, where they dry to about 12% moisture. Solar dryers make it possible to dry large quantities of kava and protect it from regular rains.

Kava in a solar dryer to make it productive — *Kava in a solar dryer*

Pentecost Island Kava Trade

In the village of Lonfis, where Kasi and his family live, we saw kava arrive from growers in that area and in nearby villages. All the kava arrived clean, peeled, washed, and sun-dried. The kava was then weighed, and the growers were paid cash on the spot. This type of simple and immediate transaction is typical in the botanical trade worldwide. Even so, all the kava was then hand inspected, winnowing out any bad pieces. That kava would be stored until eventual shipment to Port Vila via inter-island cargo ships and undergo additional inspection, pressure washing, and sun-drying.

Back in Port Vila, when kava is ready to ship internationally, an inspector from Quarantine (Vanuatu Biosecurity) examines the kava for mould, fungus, rot, soil, and other unwanted material. Then, a sample is taken for testing for adulteration and pathogens at Vanuatu Biosecurity. Once a sample is approved, the shipper receives the documents required for export.

Vanuatu Kava exporters use Virgin, Air New Zealand, Air Caledonia, and Air Vanuatu for shipping. Exporters no longer use independent shippers. Instead, they are making those arrangements themselves. This has changed since I started there in the 1990s. Half and whole containers of kava, weighing 10–20 metric tonnes, are shipped by sea instead.

In Port Vila, I met three scientists who help ensure the quality of Vanuatu kava: Vincent Lebot, Ph.D., who remains the most prominent kava researcher alive; Ruth Amos, who runs government kava testing; and Sylvie Boulekouran, who heads up the Quarantine kava program. All three described to me their ongoing efforts to enhance the testing of kava to maintain high-quality kava exports. Vincent is working with simple colorimetric tests to help assess types of kava, as well as high-performance thin-layer chromatography (HPTLC). Ruth is working on a possible expanded bacterial testing initiative. Sylvie is making sure that all kava samples undergo necessary scrutiny before receiving papers for export.

kava is ready to ship internationally — *Chris Kilham and Vincent Lebot*

Calamity in Paradise

Days after I departed Vanuatu in February, COVID-19 so gripped the world that all shipping to and from Vanuatu ceased. All air traffic in and out of the country was halted, and regular passenger cruise ships stopped. The cessation of ingoing and outgoing traffic and tourists closed restaurants, hotels, resorts, and spas in Vanuatu, reduced traffic in kava bars, shuttered businesses, and halted kava exports. Only in May did some exports resume to New Caledonia. The economic damage of the pandemic has been acute for the tourism-dependent archipelago. That damage has reverberated throughout the entire kava chain of trade, slowing demand and reducing revenues.

At the beginning of April 2020, piling misery on top of COVID-19, Cyclone Harold, a Category 5 tropical cyclone, hit Vanuatu, the Solomon Islands, Fiji, and Tonga, devastating many villages and destroying hundreds of thousands of kava plants. The villages Michael and I visited on Pentecost Island were hit badly, with homes and solar dryers destroyed. Growers have subsequently worked feverishly to get as much damaged kava out of the ground, cleaned, and dried to rescue some crops and income.

kava plant — *Damage from Cyclone Harold. Photo courtesy of Michael Louzé*

At present, the government of Vanuatu is allowing only the islands that were affected by Cyclone Harold to sell kava to Port Vila. The Minister of Climate Change, Bruno Leingkone, has assured all the people of Pentecost and other affected islands that they can put their kava on any cargo ship to be dropped at Port Vila without charge.

Michael Louzé described the scene after the cyclone hit (email, June 19, 2020):

The market is strange but going strong in a way. Before the cyclone, most exporters had big stock and had slowed down their purchases or stopped completely. After the cyclone, many believed that kava production will face a new shortage for the next three years (including myself to a certain extent), and many traders and exporters start to speculate. Farmers of course entertained this by saying it was their last harvest, and that after this, in one-month time there would be no kava for a long time.
The weather has been very good and sunny, ideal for sun drying, so with buyers willing to buy everything they could, farmers are selling as much as they can! Between you and me, I don’t believe now that we will have a shortage. Many kava farms are untouched, lots of islands were not affected, and Pentecost was blessed by its many hills protecting many gardens.
[The] market in New Caledonia has resumed, slightly slower and tighter than before but still going strong ... but it is getting submerged with kava and should slow down in the weeks to come.
The USA, with the lockdown and logis
tics issues, had not been able to get kava for their nakamals so stocks were very low, and they are now ordering a lot ... the complete effect of [COVID-19] on the kava bar sector in the USA remains to be seen.

Conclusion

Vanuatu has a sustainable kava trade in which the plant is cultivated without any toxic agricultural inputs, the growers get a fair price, and market demand remains strong. The entire Vanuatu kava industry has become more sophisticated, with more measures taken to ensure the high quality of exports and avoid contamination.

Both COVID-19 and Cyclone Harold have badly affected the Vanuatu kava trade, but this is a temporary situation. Kava from parts of Vanuatu that were not badly hit by Harold will fill a market void, and the eventual lifting of shipping restrictions will allow for more export trade. Recovery will take time. Yet the people of Vanuatu remain remarkably resilient, and demand remains strong for kava, a stress-relieving agent that promotes peace and tranquility.

References

Fu PP, Xia Q, Guo L, Yu H, Chan PC. Toxicity of kava kava. J Environ Sci Health C Environ Carcinog Ecotoxicol Rev. 2008;26(1):89–112. Available at: www.ncbi.nlm.nih.gov/pmc/articles/PMC5868963/. Accessed June 25, 2020.
GDP (current US$) – Vanuatu. The World Bank website. Available at: https://data.worldbank.org/indicator/NY.GDP.MKTP.CD?locations=VU. Accessed June 25, 2020.
Pollock NJ. Sustainability of the Kava Trade. Contemp Pac. 2009;21(2):265-297. Available at: https://scholarspace.manoa.hawaii.edu/bitstream/10125/18514/v21n2-265-297.pdf. Accessed June 25, 2020.

Originally published by the American Botanical Council.

The Rising and Falling Fortunes of Vanuatu Kava